Sep 25, 2020
Brisbane MINI Garage delivers the first ever Australian MINI Electric Hatch charged with passion.
The MINI you know and love has been reimagined for the roads of tomorrow with the release of all-new MINI Electric Hatch. It makes urban mobility sustainable and is charged with that go-kart MINI passion, so that even more generations to come can enjoy emissions-free mobility with a difference.
“We have received overwhelmingly positive feedback and constant enquiries about the MINI Electric Hatch, which is a welcome reminder of how well it fits the brief as a city-friendly, environmentally-focused EV that also delivers MINI’s signature go-kart thrills,” said Brett Waudby, General Manager, MINI Australia and New Zealand.
Queensland’s own Brisbane MINI Garage were the first in the country to hand over the keys of an all-new, British Racing Green MINI Electric Hatch to Jeff Shaw, an Electrical Engineer with a passion for both MINI and all things electric.
“I’ve always loved MINIs, and being an electrical engineer, I also love electric cars. I tested pretty much every EV available in Australia, but never really liked any of them enough to get one. When I heard about the MINI getting electrified, I knew for a fact it would be the car for me.”
Jeff’s love affair with MINI started from the purchase of his first car in the UK, a 1978 Mini Clubman which he absolutely loved. “This MINI Electric Hatch will be my fourth MINI, and I have always enjoyed their playful demeanor which makes them a joy to drive. It has taken a while to get back into one, but I didn't think twice. And recent test drive with Brisbane MINI Garage confirmed it was the perfect car,” says Jeff.
So passionate was Jeff about the new MINI Electric Hatch he placed the order with MINI Sales Consultant, Josh Abraham at Brisbane MINI Garage as soon as it was confirmed for the Australian market, months before any specifications or paperwork were released. Whilst Jeff patiently waited for his dream car, the team kept him updated of its progress in the UK.
The Fortitude Valley delivery of the MINI Electric was celebrated with sparkling pyrotechnics, an electrified soundtrack and a gift pack of MINI items for the new MINI owner to create a more minimal impact on the Earth.
Ever the MINI Driver at heart, Jeff vows to find the twistiest roads around town to add a bit more fun to his urban commutes; he will also make the occasional trip up the coast with his favourite co-pilot, his wife Pippa, where they’ll make time for the Bohemian Rhapsody duet on their roadtrip with mandatory head banging - Wayne & Garth style.
The iconic all-new MINI Electric Hatch is available for test drives and purchase from Brisbane MINI Garage from $59,990^ now.